Expected Costs To Recruit A Public Relations Agency
Public Relation Agency is a kind of mediator between the company and the public. They deliver your company messages at the right time and in the right place to the right audience. They even do a SWOT analysis, evaluating company strengths, weakness, opportunity and threat factor that might impede business operations. The main purposes of public relations are to create, maintain, and protect the organization's reputation, enhance its prestige, and present a favorable image. It is social group which help a company run effectively by letting it interact with public easily. Thats why now days every big or small organization has started recruiting the public relation agency. Lets see the expected cost to recruit the public relation agency.
As per the survey expected cost to recruit a public relation agency has found this much
11% - Thought a professional PR agency would cost $10,000+ per month
32% - Thought a professional PR agency would cost $5,000-$10,000 per month
39% - Thought a professional PR agency would cost $3,000-$5,000 per month
12% - Thought a professional PR agency would cost $1,000-$3,000 per month
6% - Thought a professional PR agency would cost less than $1,000 per month
It is true that more you pay the more you get. But getting the publicity in business doesnt mean that you have to recruit expensive Public Relation Agency or Specialist. There are many pros and cons of hiring a public relation agency. But it depends upon the choice of the company whether it is big or small and what is their target budget for hiring a public relation agency. The pr agency helps recognize the public their responsibilities and build good relationships between the employer and the customers. It includes all the public affairs, press conferences and media events etc. These days, the pr agency engages contribution of the meaning and the applicable information and also the related concepts about the products of the company and also the information about the buyers and sellers.
If you are planning to hire a public relation agency then think twice and make a budget for a year. And according that you make plan what are things you need to get done with the help of public relation agency to maintain the publicity and goodwill of your organization. Or if you have already hired a public relation agency for your organization then keep eye on them and check the new updates which have been done by them and check the information which is going to the public regarding your business is correct or not. Though it is matter of trust on them but you have to check whether the information passing to public is genuine or not. It is true in India there are so many company who spend lot of money on public relation agency to strengthen the company reputation. But only few of them get benefited with public relation agency.
by: Dharm Singh